Trademarks are important to protecting and preserving the brands and reputations of businesses ranging from small start-ups to established multinational companies. State and federal trademark registration help protect marks by providing statutory protections on top of established common law rights. In this article, Zack R. Gardner and Prof. Brian Krumm (University of Tennessee College of Law) briefly discuss trademarks and provide a how-to practitioners guide to state and federal trademark registration. This article was first published in Volume 16, Issue 2 (2015) of Transactions:  The Tennessee Journal of Business Law.  

Please click on the link below to view the entire article:

Brian K. Krumm & Zackarij R. Gardner, Registering Trade and Service Marks in Tennessee: A Brief How-to Filing Guide, 16 TRANSACTIONS: TENN. J. BUS L. 179 (2015)